Course Overview

Course Description

The way we search has changed. Today’s ranking is not about keywords alone but visibility across Google, AI search engines, voice assistants and answer platforms.That change is on its way, and this SEO Masterclass by BizTechGeeks is here to help you stay ahead of it.

 If you’re new to the field or already working in digital marketing, this program will teach you practical, real-world SEO skills you can put to use right away. You won’t just learn theory, you’ll learn how search will work in 2026, and how to build sites that win in it.

Expect hands-on learning, live examples and frameworks used by professionals to grow traffic, leads and revenue.People don’t just turn to search engines to find answers. Your content today must appear in:Google results for this search

•  AI generated answers (e.g. ChatGPT, Gemini etc.
•  Voice search results 
•  Featured snippets & zero-click searches
•  This course is designed to prepare you for Search Everywhere Optimisation – not just traditional SEO

What You’ll Learn

1.SEO Fundamentals

Learn how modern search engines and AI based ranking systems work. You’ll learn the core principles that still matter and what’s changed.

2. Smart Keyword and Topic Research

   Think beyond that basic keyword tool. Find out how to locate:

•    High intent search terms
•    Conversational queries (for AI & voice search) 
•     Authority Building Topic Clusters
•     You’ll learn on how to use search-engine for SEO.

3. On-Page SEO

•    Create content that ranks well 
•    Master Structure of SEO-friendly content
•     Attractive Titles and Meta Descriptions
•     Internal Link Building Strategies that Boost Rankings

4. Technical SEO in Practice

    No fancy, complicated jargon. Just what works.”

    You will improve:

•     Website speed and Core Web Vitals
•     Mobile performance 
•     Crawlability & Indexing 

    Learning how to fix the common technical issues which blocks ranking.

5. Off-Page SEO & Authority Building 

    Learning ethical, future-proof link building tactics that actually work

    Learning how to build trust signals that search engines love.

6. SEO + AEO Content Approach

   Creating content which is not just for rankings, but for answers.

    You’ll learn how to:

•     Optimising content for featured snippets
•     AEO (AI generated output optimisation)
•     Establish topical authority within your niche

7. Local SEO & Geo Optimisation (GEO) 

    Perfect for businesses that want to target a location.

    How to Learn:

•     Local Search & Map Results Position
•     Optimise your business profile
•      Attract local customers searching for your services

8. Growth Marketing & Analytics

     Learning to measure the things that matter.

     Use tools like:

•      Google Analytics 
•      Console Search
•      Use data to make decisions and drive continuous performance improvement.

9. Advanced & Future Ready SEO

   Stay on the cutting edge with:

•    AI search optimization 
•    Voice search tactics
•    Schema and Structured Data
•     Zero click search optimisation

What is Unique About This Course

• Built for real world application, not theory
• SEO + GEO + AEO
• 2026 Search Behaviours and Trends Built For
• Learn in a practical, step-by-step process
• Results-Driven: Traffic, Leads and Growth

 Who Is This Course For

•     For Beginners who looking for a clear, structured SEO learning
•     Business owners wanting to improve their brand’s online visibility
•     Digital marketers moving to modern SEO techniques
•     Freelancers looking for high-pay and  in-demand skills