Course Overview

Course Syllabus

Marketing is moving away from hand-driven marketing to intelligent marketing systems that run, learn and improve by themselves.

In the Marketing Automation & Agentic AI Program (2026) at BizTechGeeks we teach you how to develop these systems from scratch. You will learn how to harness automation technology and AI agents to construct scalable marketing workflows that attract, nurture and convert leads without micromanaging the process

This training is hands-on, tool driven and designed for real commercial application. And understand marketing tactics that work 24/7 to expand your business.

Program Outcomes

1.Modern Marketing Automation

You will learn about:

* The role of automation within the overall customer pathway

* Methods businesses use to decrease routine manual activities

* How marketing departments gain time through automated platforms

* Distinguishing between legacy workflows and contemporary AI-supported approaches

2.Developing Automated Marketing Processes

Acquire the skill to engineer processes that automatically govern various phases of the customer lifecycle.

Modules include:

•  Automating lead capture
•  Follow-up sequence design
• Lead nurturing frameworks
• Customer onboarding frameworks
• Automation focused on driving conversions

Additionally, you will learn to structure these sequences to operate reliably without constant hands-on oversight.

3.AI-Enhanced Marketing Architectures

Comprehend how organizations are leveraging AI-powered support and automated platforms to elevate communication and customer interaction.

You will see how these systems enable businesses to:

• Assess leads automatically
• Deliver responses based on user actions
• Tailor outreach communications
• Initiate actions prompted by user interaction
• Improve reaction times and the overall client experience

This segment prioritizes concrete business applications over abstract concepts.

4.Email, WhatsApp & Multi-Channel Automation

Explore how companies automate communications across numerous digital forums.

You will focus on:

• Automated email series
• Sequential messaging via WhatsApp
• Personalized customer messaging
• Customer engagement campaigns
• Customer interaction workflows

The goal is developing authentic and relevant communications for recipients.

5.Lead Acquisition, Screening, and Scoring

Learn the techniques for acquiring relevant customers and filtering for quality leads more efficiently.

You will learn about:

•  Workflows for gathering new leads
• Monitoring customer interactions
• Systems for validating lead quality
• Methodologies for assigning lead scores
• Identifying sales-ready prospects

Learn how companies evaluate their most promising leads without having to sort out each and every lead manually.

6.Connecting Marketing & Sales Automation Tools

Learn techniques to integrate the automation technology with CRM to enhance both marketing and sales operations.

• Setting up CRM workflow integration
• Ensuring data integrity across platforms
• Customer journey tracking
• Managing the sales progression path
• Automated processes for transferring leads to sales

This knowledge empowers businesses to manage leads and client relationships more smoothly.

7.Social Media & Content Automation

Examine how businesses achieve greater efficiency in distributing content through automation tools.

You will learn about:

• Scheduling content publication
• Automated content adaptation for different formats
• Workflow automation for social platforms
• Leveraging AI to facilitate content creation
• Consistency of voice

The goal is maximizing productivity while maintaining an engaging and natural tone.

8.Practical Business Scenarios & Funnel Architectures

This section concentrates on real-world implementation examples currently used in the market.

You will learn about:

• Automated lead funnels tailored for service providers
• Follow-up sequences for e-commerce operations
• Systems for recovering abandoned shopping carts
• Workflows for boosting customer interaction
• Deployment of conversational AI chatbots
• Automation for scheduling consultations and appointments

You will witness these architectures being applied in actual operational settings.

9.Performance Metrics, Refinement & Scaling Campaigns

Learn how businesses monitor and enhance their automated systems using data derived from performance.

You will learn about:

• Tracking conversion rates
• Optimizing workflow design
• Analyzing funnel effectiveness
• Strategies for improving campaign results
• Efficiently expanding marketing infrastructures

You will gain insight into how enterprises elevate outcomes without adding to the manual effort required.

Value Proposition of This Program

This curriculum centers on practical application and relevance to current business needs.

You will learn about:

• How companies automate routine marketing tasks
• Building systems that result in time savings
• How automation supports lead acquisition and customer connection
• Practical ways modern marketing teams boost effectiveness
• How businesses scale outreach without increasing operational complexity

The training is structured for individuals seeking tangible skills immediately applicable to active projects, company operations, agency service, or client engagements.

Ideal Participants

This course is well-suited for:

• Company proprietors
• Marketing specialists
• Independent consultants
• Agency personnel
• Startup founders
• Sales personnel
• Students keen on automated marketing
• Professionals aiming to advance their digital marketing proficiencies

No prerequisite advanced coding expertise is necessary to begin.

Recognition

Upon completion of this training course, participants will be awarded a certificate in Marketing Automation & Agentic AI from BizTechGeek.

This certificate attests to competency in:

• Marketing automation workflows
• CRM Integration
• Managing multi-channel communication flows
• Automating lead generation efforts
• Designing funnel architectures
• Utilizing AI-assisted marketing methods

Participants will furthermore complete hands-on assignments suitable for inclusion in personal portfolios and resumes.